So I’m in love, it’s platonic but OMG, so exciting!
But first a request, let’s get phygital, and bridge the gap between the physical store and the digital experience.
March 2023
Tech
Augmented Reality (AR) is a sensational space which high street stores, luxury designers and beauty companies alike are dipping their toes into the techy warm waters of the phenomenal potential of the digital world.
Retailers and designers such as Zara, H&M, Warby Parker and Gucci have teamed up with technology companies like Wanna, PICTOFiT, etc., and are offering shoppers the ability to virtually try on (VTO) garments in-store or sneakers and glasses in the comfort of their home, office, train or chill spot (via their apps).
Seeing how glasses fit your face or sneakers complement an outfit means you can select your shades while streaming the latest movie, enjoying your favourite sports event or taking a breather from you know who.
The potential is immense and promoting the benefits of AR in the fashion world is 100% on our B2B and B2C trajectory. The convenience, environmental advantages, and simple joy of shopping is like simply wow! The Source is exploring technology to benefit it clients so watch this space.
Style
Luxury designer Jonathan Simkhai’s collaborated with Everyrealm and Blueberry Entertainment to showcase his 2022 collection. It is a stunning visual of a superb union of technology, luxury fashion and beauty in another plane – Metaverse (watch it here).
Images credit: YouTube/Jonathan Simkhai Pinterest/Hauterrfly.com
As AR and MR (mixed reality) experience develop the applicability of digital technology to the fashion industry for general use by everyone, or at least anyone who wears clothes and has internet connection, will provide shoppers with an exciting immersive experience.
Jonathan Simkhai’s 2022 Second Life metaverse fashion show is beautiful and his 2023 designs are even more fabulous as they hug, drape, and artfully accentuate the feminine form.
Love
The soft, powerful and bold craftsmanship reflect womanhood with pieces that can add edge to the working wardrobe or playful “strong like bamboo” graceful dresses. Deconstructed jackets, and skirts are in cool tones that are super versatile. You can mix and match colourful or muted crop sweaters, wraps or tees. You can throw on a jacket or wrap and make it business casual then whip them off for stylish playtime. His soft, playful structured collection purrs luxury which is clearly in Simkhai’s DNA.
Simkhai, Spring/Summer 2023
Simkhai’s penchant for style, creativity and is exemplified in his planned marriage proposal to TJ Allers which went array, but skilfully rescued by close friends who sound amazing. Simkhai and Allers wedding started with cocktails, followed by after ceremony sushi topped off with a food truck. all rounded with champagne, music and some dancing at their gorgeous home. (Smikhai & Allers wedding) Style, love, vision and agility- what’s not to love!
So my friends let’s get phygital, phygital let me hear ya body talk
(Thanks Olivia Newton-John – RIP 🙏🏽💟)